We kicked things off by taking a good look at Climax Organics. We wanted to understand how people saw it, what they thought, and how much buzz was out there. They had been around for a while, so we audited their image and what people were saying about them. We ran a series of strategy sessions and clarified the founder’s vision, what it stood for, how customers experienced them, and what the competition was up to.
Most importantly, we figured out what message we wanted to shout from the rooftops which we anchored on the big idea – Bringing your skin closer to nature.
We redesigned their assets – from the logo to the colors. Every little detail had to shout, “Climax Organics!” We wanted the new look and feel to connect with their nature-conscious customers on a deeper level.
Having established key brand pillars for Climax Organics during our strategy sessions, it was clear the direction we want to take the brand. Rejuvenation, maintenance culture and nature are 3 key attributes that defined Climax Organics brand positioning. All of which were infused into the brand identity to convey an elegant yet simple and modern look that appeals to the skin conscious.
Deliverables
Brand strategy, brand identity, motion design, marketing collaterals, corporate stationeries, packaging.
