AjoCard is a financial technology company that is simplifying banking for underserved communities. Their goal is to empower individuals to manage their finances through an agency banking model and actualise their vision of “Banking for Everyone”. The recent brand refresh aims to better convey this new vision, and Bransolute played a role in facilitating the next step in the company’s evolving journey.
Where it started.
We employed a top-down approach to delve into the fundamental attributes and messages of the core brand. Crafting a creative strategy that resonated with the founders and key stakeholders, we iterated several ideas, each weaving a unique narrative that aligns with the typical story of underserved Nigerians. Ultimately, we arrived at a stable foundation that will serve as the foundation for the evolution of the brand’s creative ecosystem.
Visual Identity Direction.
The inspiration behind the symbol stems from the recently refined strategic brand promise: ‘Banking for everyone.’ The logo embodies this concept, portraying a vibrant and playful persona. For stakeholders, it encapsulates the revitalized business strategy and a culture of dynamic growth.
For customers, the symbol signifies a commitment to consistently easy banking, exciting innovations, and an abundance of positive experiences. We are confident about this new direction.
Deliverables
Brand identity, Activation collaterals, Corporate stationeries, Packaging, Website Development, Motion design.